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Mouin Frada
Ph: +21699563061
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AR-Powered Virtual Try-On Technology

Online shopping is convenient, but there’s always hesitation—”Will this actually look good on me?” This project aimed to eliminate guesswork with AR-powered virtual try-on technology, helping customers visualize products in real-time and boosting eCommerce engagement.

Task

Develop AR-based solutions for interactive product visualization in eCommerce platforms.

  • Client

    eCommerce brand

01 // Project Overview

What value
did i add ?

I focused on creating high-quality, AI-generated 3D models that seamlessly integrate into scalable AR shopping experiences. By refining texture mapping and model optimization, I helped ensure that products looked realistic while remaining lightweight for fast loading.

The result? A frictionless, immersive shopping experience that helps customers visualize their purchases before checkout.

02 // Challenges

The Problem
I was solving.

  1. Online shoppers lack confidence when buying visually-driven products.
  2. High return rates impact eCommerce profitability.
  3. Retailers struggle to integrate AR without performance trade-offs.

This project tackled all three by offering an intuitive, high-quality virtual try-on tool that makes online shopping more engaging and reliable.

03 // Approach

Efficient
Solution.

Bridging AR & eCommerce

  1. Designed lightweight, AI-generated 3D models for seamless web/app integration.
  2. Focused on realistic texturing and lighting for a natural look.

Enhancing Customer Experience

  1. Developed an intuitive interface for effortless product visualization.
  2. Allowed users to rotate, zoom, and interact with virtual try-ons in real time.

Data-Driven Refinement

  1. Collected user engagement data to optimize performance.
  2. Fine-tuned AR accuracy and responsiveness based on customer feedback.
04 // Statistics

Business
impact.

0%

More engagement

Increase in online store engagement.

0%

Less returns

Reduction in product returns due to better-informed purchases.

0%

Conversion boost

Boost in conversion rates after implementing AR try-on.

0%

Integration

Seamless integration with major eCommerce platforms.

05 // Honors

Closing
note.

“This project proved how AR can be more than just a gimmick—it’s a real solution for online shopping hesitation.”
— Personal Reflection

06 // How i did it

Skills put
in action.

oh demo3 14 min

Project & Process
Management.

eCommerce UX Research
Digital Shopping Experience Design
AR Commerce Strategy
Data-Driven Optimization

oh demo3 16 min

Design &
Development.

3D Model Optimization for AR
Realistic Texture Mapping
Interactive UI/UX
Procedural Content Generation

oh demo3 15 min

Communication
& Collaboration.

Coordination with Retailers
Translating Needs into AR Features
Customer Feedback Analysis
Performance Metrics

oh demo3 17 min

Technical
Expertise.

Augmented Reality Development
AI-Driven 3D Model Generation
Web & Mobile AR Integration
Real-Time Rendering Performance

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